You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.
Although there remain various issues relating to the use of artificial intelligence (AI), it is nevertheless clear that the early adopters of this technology have the potential to further strengthen their competitive edge against others.
We recently spoke with Mohammed Nassar, CMO at OnPassive, about best practices for integrating AI technology, how it can supercharge marketing campaigns, and how OnPassive’s suite of AI solutions can empower businesses of all sizes.
When it comes to integrating AI technology into your business, Nassar recommends starting by identifying a specific use case where AI can help support your business, whether it is to improve efficiency, productivity, or customer experience.
Check out the video to learn other Nassar’s pieces of advice, or join the OnPassive eco-system to test the solutions yourself.
Related: Zeebu Founder And CEO Raj Brahmbhatt On The Importance Of Building True Utility Tokens
This article is from Entrepreneur.com
