IF YOU’RE an OnlyFans subscriber, you may not be getting quite what you pay for as more ‘e-pimps’ take over the site.
Online marketing agencies are now managing the accounts of many OnlyFans adult workers, according to a new report by Ezra Marcus for The New York Times.
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These agencies handle every aspect of running their employee’s accounts – from social media accounts to handling direct messaging sales.
In most instances, they even impersonate the women in conversations with their subscribers in order to sell erotic videos, Marcus reported.
One such company is Think Expansion, which provides its ‘e-pimp’ services on behalf of women looking to market themselves in the adult entertainment industry.
The term ‘e-pimp’ was specifically used by Jayson Rosero, the founder of Think Expansion, to describe his company’s services to more than 30 OnlyFans workers.
Rosero shared with The New York Times that most of his prospective clientele contact him via Instagram Direct Messages.
All of the messages typically say something along the lines of “I know you’d make a lot of money with me; I want to work with you.”
And because managing an OnlyFans account – or any online brand – can be a full-time job, this type of service seems appealing to many.
However, some people don’t view Rosero’s company as a marketing service, but as “catfishing”.
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This term describes when someone sets up a fake online profile to trick people who are looking for love, usually to get money out of them.
“It’s actually not “e-pimping, though, as much as it is organized catfishing for profit on an industrial scale,” Ed Morrissey writes for Hot Air.
“They actively collect information on their predilections and personal lives, the better to fake that ‘deeper connection’.”
“They then manipulate that information to suck even more money out of the customers and identify big spenders for particularly aggressive tactics.”
And this type of phenomenon is not only prevalent in the United States, but in several other countries.
“Over the course of two dozen interviews spanning six countries, I’ve discovered a thriving warren of companies employing a similar business model, using ghostwriters on OnlyFans to provide digital intimacy at scale,” Marcus reported.
“These agencies operate, out of necessity, a little below the radar. They collectively represent hundreds of models, and some claim to bring in profits that can range into seven figures annually.”
While this type of ‘deception’ has been around for as long as sex work has, businesses associated with OnlyFans have found particular success – especially in the wake of the COVID-19 pandemic.
“OnlyFans works because people pay for a connection that feels deeper than porn,” Marcus writes.
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