CUSTOMERS have caught wind of a cheeky move by Heinz — after it cut the number of baked beans and upped the sauce.
For the first time, half the tinned contents are now liquid while the price has risen.
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The 415g cans went from 51 per cent beans to 50 per cent this year. It means about a 4g reduction in beans — or an estimated ten fewer — in a tin
Meanwhile, the price has gone from £1 to £1.40 in the past year.
Heinz sells up to two and a half million tins of beans a day.
Expert Andrew Busby, of Retail Reflections, said: “The reduction may appear to be marginal but that’s to miss the point.
“When up to 2.5million cans a day are involved, for Heinz this suddenly becomes more than a little significant.”
Retail analyst Sophie Lund-Yates, of Hargreaves Lansdown, added: “Upping the sauce content feels like an obvious way to upset customers.
“Most of us prefer less sauce.
“It’s not uncommon for recipes to be tinkered with but it’s not a change Heinz seems to be shouting about.”
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A Kraft Heinz spokeswoman claimed it was three fewer beans in a can.
She said it was down to this year’s crop of beans having less moisture in them, then swelling more when cooked.
She added: “It’s simply nature at play and could change again next year.”
