Sun publisher examining whether classic front pages and exclusive photos can have lucrative second life
Rupert Murdoch’s publishing arm is considering making a move into the frothy market of non-fungible tokens, or NFTs, by turning the Times and the Sun’s extensive archive of photos, cartoons and classic front pages into unique digital versions.
News UK is in the early stages of evaluating whether the crown jewels among its tens of thousands of physical images, such as exclusive pictures of the Queen, to front pages such as “It’s The Sun Wot Won it!”, to Freddie Starr Ate My Hamster, could be given a lucrative second life as exclusive digital collectibles the public could buy and trade.
