SAMSUNG appears to be working on a new virtual assistant called Sam for users of its Galaxy smartphone range.
Over the weekend, illustration studio Lightfarm shared images of the female character on social media before quickly taking them down.
2
Details about the concept for “Samsung Galaxy’s virtual assistant” posted to the Singapore outfit’s website were also hastily removed.
Sam, who one online commenter compared to a Pixar character, is a you woman with blue eyes, medium-length brown hair and rosy cheeky.
In the leaked images, she’s pictured holding what appears to be a Samsung smartphone, and has “Samsung Galaxy” emblazoned on her grey polo shirt.
So far, there’s been no official announcement from Samsung about a new virtual assistant.
2
However, the firm has reportedly been working on a follow-up to its flop Siri rival, Bixby, for months.
In a now-deleted post, Lightfarm discussed working with the Cheil Agency – a marketing company owned by Samsung – on the project.
Lightfarm wrote: “Throughout the process, the team devoted itself to developing realistic materials, mainly for the character’s hair and clothing, so that Sam appeared aesthetically pleasing.
“Sam was an incredible partnership between the Cheil Agency and Lightfarm, and we are thrilled to be part of this project!”
It’s not immediately clear whether the images were part of a concept project or represented a final design settled on by Samsung.
It’s not clear when – if ever – the South Korean firm plans to roll the assistant out to users of its Galaxy devices.
Best Phone and Gadget tips and hacks
Looking for tips and hacks for your phone? Want to find those secret features within social media apps? We have you covered…
Lighthouse did not discuss what the virtual assistant will help users with.
Other AI helpers, such as Siri and Amazon’s Alexa, can answer questions, set alarms and timers, look up the weather, and more.
Samsung has been contacted for comment.
On social media, users reacted in delight to the leaked images.
“All bow to my goddess Sam the Samsung’s virtual assistant,” one user tweeted.
“Is Samsung’s virtual assistant Sam just a replacement of Bixby?” asked another.
One tweeter added: “People go crazy over Sam, Samsung’s new assistant too much. Come on, Samsung doesn’t even confirm it yet.”
Samsung unveils gigantic Galaxy S21 Ultra smartphone with S-Pen stylus
CELL OUT
Smartphone that fully charges in 8 MINUTES is unveiled by Xiaomi
IWANT
Apple to unveil next major iPhone update next week
HEAR HEAR
Apple’s new AirPods Pro earphones ‘will DITCH iconic stems’ in design shakeup
SUPER SUCKER
Dyson V15 Detect review: A vacuum cleaner with a LASER changed my life
HEARD IT HERE FIRST
LeBron James pictured wearing TOP SECRET Apple headphones
In other news, The Sun’s favourite alternative to a games console is the Oculus Quest 2 VR headset.
Check out the wildly impressive Panasonic 65HZ1000 TV, which makes most tellies look rubbish.
And Dell’s Alienware R10 Ryzen Edition is a gaming PC powerhouse that crushes both the new consoles.
What do you make of Sam? Let us know in the comments!
We pay for your stories! Do you have a story for The Sun Online Tech & Science team? Email us at [email protected]
This post first appeared on Thesun.co.uk
