NETFLIX has launched its own TikTok style feature that lets you scroll through funny clips of its content.
Fast Laughs is a feature for the Netflix app that appears very similar to TikTok or Instagram Reels and encourages users to swipe through short video clips.
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Netflix said: “Wanna see something funny? On Netflix, this one little question opens up lots of possibilities from hilarious series and films to laugh-out-loud stand-up specials.
“That’s why we’re launching a new Fast Laughs feature for mobile devices. Fast Laughs offers a full-screen feed of funny clips from our big comedy catalog including films (Murder Mystery), series (Big Mouth), sitcoms (The Crew) and stand-up from comedians like Kevin Hart and Ali Wong.
“You access the feed through your bottom navigation menu by clicking on the Fast Laughs tab.
“Clips will start playing – when one ends another begins, to keep the laughs coming.”
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The service is now avaliable for users of the iOS Netflix app.
Netflix confirmed it will be testing the feature on Android soon.
The feature is a big move for the company after its earnings reports have been listing TikTok as a major competitor.
You might think the two companies are very different but it seems TikTok could distract people from spending more of their time watching Netflix.
Netflix will also be able to use the feature to advertise content and encourage users to watch shows they haven’t seen yet.
Apple users may need to update their Netflix app before they can access the feature.
TikTok: Brief guide to the world’s most downloaded app
- TikTok lets users create and share short videos with music and camera effects
- The hit app is best known for short dance videos, lip-syncing clips, comedy sketches, and talent footage
- It is owned by Beijing-based ByteDance, founded by the entrepreneur Zhang Yiming
- The $200billion conglomerate acquired the Musical.ly app in 2017 and merged it with TikTok, bringing millions of new users
- By February 2019, TikTok and Douyin had been downloaded more than a billion times
- It was the most-downloaded app on the App Store in 2018 and 2019
- Cyber experts have expressed concern over ByteDance’s alleged links to the Chinese government
- The Department of Defense has urged its employees to avoid using the app over national security concerns
- TikTok says it does not and would not share user data with the Chinese government
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In other news, WhatsApp is working on a self-destructing photos feature in a move that could make it similar to Snapchat.
Twitter has launched paid subscriptions that let you charge followers to see your “exclusive” posts.
And, WhatsApp is having another go at getting all users to accept controversial new privacy terms.
Do you like the look of Netflix’s Fast laughs? Let us know in the comments…
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This post first appeared on Thesun.co.uk
