The number of subscribers to Netflix has bounced back thanks to the roaring success of Squid Game.
A record 142m people watched the show in its first 23 days prompting analysts to estimate the gory Korean drama is worth £650million to the US streaming giant.
Last night the firm, which is based in California, beat expectations to report it had added 4.4m subscribers worldwide in the three months to the end of September, compared to a net increase of 2.2m in the same period last year.
A record 142m people watched hit Korean drama Squid Game (pictured) in its first 23 days prompting analysts to estimate the gory Korean drama is worth £650million to Netflix
The company said it expects to add another 8.5m subscribers by the end of the year.
The figures show a return to form after a slower first half to 2021, when it added a total of 5.5m subscribers, compared to a record 25.9m additions in the first half of 2020.
Sales rose 16.3 per cent to £5.4billion, helping it to generate over £1billion of profits.
It came as Netflix faced criticism for paying just £4million in UK corporation tax on £1.15billion of revenue from British subscribers in 2020.
In response the firm said it was a major investor in the British film and television industry and expected to employ around 400 staff by the end of the year.
Last month, the company paid over £500million to buy rights to the works of Roald Dahl – its biggest content deal to date.
