LG and Samsung have announced plans to launch fully transparent televisions in what could be the next jump in TV tech.
South Korean electronics manufacturer LG announced its wireless see-through device on Monday at CES 2024 in Las Vegas.
Before the conference halls were open to the public, the company wheeled the 77-inch wireless screen onstage at a Monday morning press conference.
Billed as ‘the world’s first 4k, wireless, transparent OLED TV,’ the LG Signature OLED-T is built to stand in the middle of a room and look like a clear pane of glass when it isn’t in use.
LG and Samsung have announced plans to launch fully transparent televisions in what could be the next jump in TV tech (pictured, LGs new TV being presented at CES in Las Vegas)
LG wheeled the 77-inch wireless screen onstage at a Monday morning press conference
LG’s Zero Connect Box frees the TV from the wall, the company said. This is mostly true, as the TV still needs a power cord. But there’s no messy HDMI cords between the box and the screen
When it’s turned on, viewers can either keep it see-through, like a window that’s playing a movie on it, or turn it opaque, so the wall behind it is no longer visible.
‘OLED T creates a sense of openness,’ said LG’s Frank Lee. The TV no longer has to dominate the room. This heightens the relationship between the TV and the space it inhabits.’
This transparent block is meant to be more than just a screen, he said.
‘OLED T also becomes an object of design,’ Lee said.
‘You can place it in locations unimaginable until now – a modular solution that provides you with a variety of ways to install it seamlessly.’
The TV has no cables to fuss with, he said.
LG’s wireless transmission box remains near the wall, beaming visuals and sound to the screen, so it can be moved freely or placed in the middle of the room.
Samsung’s TV has no cables to fuss with. But, its unit is not available to the public, and the company’s display is essentially a concept model
The transmission box (bottom right) remains plugged into the wall, while the OLED T can be placed nearby. The box beams audio and visual to the screen via a 60 GHz wireless antenna
These two components need to be placed within about 30 feet of one another
Samsung’s transparent display at CES used microLED picture technology, which the company claims produces a superior picture to other transparent screens on the market
The company claims that its new Alpha 11 chip, installed in the OLED T, uses AI to deliver 70 percent improvement in graphic performance and 30 percent faster processing speed compared to the previous generation chip.
Competitor Samsung also unveiled a transparent screen at the consumer electronics convention, but it was a floor display and not an actual product that consumers will be able to buy.
LG has not yet announced a price yet, but if the $87,000 price tag on its 65-inch wireless 8K OLED TV is anything to go by, it could easily be over $100,000.
LG’s Zero Connect Box frees the TV from the wall, the company said.
This is mostly true, as the TV still needs a power cord. But there’s no messy HDMI cords between the box and the screen.
The transmission box remains plugged into the wall, while the OLED T can be placed nearby. The box beams audio and visual to the screen via a 60 GHz wireless antenna.
These two components need to be placed within about 30 feet of one another.
Samsung’s transparent display at CES used microLED picture technology, which the company claims produces a superior picture to other transparent screens on the market.
But, its unit is not available to the public, and the company’s display is essentially a concept model.
