French music streaming service Deezer is nearing a deal to go public by merging with a special purpose acquisition company backed by the family behind luxury titan Kering SA, according to people familiar with the matter, as consumer demand for music continues to grow.

The Paris-based competitor to Spotify Technology SA and other music streamers has 16 million active users and is available in more than 180 countries, according to its website. Deezer offers listeners a catalog of more than 90 million songs, as well as podcasts, audio books and radio channels.

This post first appeared on wsj.com

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