Irish regulator fines Facebook owner €390m after EU rejects argument for use of data to drive personalised ads
Meta has had a blow dealt to its business model by an EU decision that could force the Instagram and Facebook owner to ask users to “opt-in” to having their data used for personalised ads.
Ireland’s Data Protection Commission (DPC) has fined Meta a total of €390m (£343m), after the EU’s data authority rejected the company’s argument that users agree to receive ads based on their personal data when they enter into a “contract” with its social media platforms via the terms and conditions they sign.
