Analysts say fastest growing part of market is for ‘talking point’ eggs, with some clocking in at 1kg
At Easter, people used to get excited if theirs came with a mug and a bag of sweets but those days are over, with social media stoking demand for talking point “mega eggs” in fancy shapes and exotic flavours.
The choice is no longer just about the type: think “blonde”, “strawberry-white” or “pistachio” flavour chocolate not bog-standard milk, dark and white. There is also a race to create the thickest and, ergo, most luxurious shells.
