She felt anxious, depressed and overwhelmed, until she realised it was the menopause. Now Meg Mathews is on a mission to get women talking about it without shame

I am sitting in the road, in Primrose Hill, during a global pandemic, when Meg Mathews starts loudly telling me about her vaginal atrophy. All right, we’re at a café table but, due to the aforementioned plague, the tables have been allowed to stretch into the main thoroughfare, which is half closed to traffic, and Mathews is explaining how the menopause closed down her own private thoroughfare. “I first realised when I was wearing my workout leggings and they weren’t new, but they were starting to chafe,” she says, before describing the laser part of her “vaginal rejuvenation” treatment.

At this point, a voice from the pavement calls out “Meg!” and I can’t help but spin around, just in case it’s Kate Moss shouting from 1997, but it is not Kate Moss, it’s a sweet old lady in a raincoat with a tiny dog. “You’re looking well, Meg,” she says, and they chat politely until Meg can get rid of her neighbour and return to the business of her collapsing genitalia. The menopause is Meg’s new subject you see – the former first lady of Britpop, once married to Noel Gallagher, now has a book, a website and products to launch, all branded as Meg’s Menopause. She’s on a mission to rid us of our hormonal embarrassment and shame.

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