On brand: Zoe works with several famous faces, including TV presenter Davina McCall (pictured)
Marks and Spencer has teamed up with a science-based nutrition company to sell a milk drink that helps people improve their diet.
M&S Food and Zoe are hoping to cash in on increasing demand for products that support digestion and rising awareness over the gut’s role in remaining healthy. Customers from today can get their hands on the Gut Shot drink in M&S food stores and on Ocado’s website.
The drink, which contains 14 strains of friendly bacteria along with kefir and berries, costs £2 and comes with a free gut health guide.
The deal marks Zoe’s first retail collaboration. It was founded in 2017 to help people improve their health with personalised nutrition.
Zoe works with several famous faces, including TV presenter Davina McCall.
Alex Freudmann, managing director of M&S Food, said the Gut Shot ‘combines the nutrition science expertise of Zoe with the magic of M&S Food quality, innovation and product development’.
Jonathan Wolf, co-founder and chief executive of Zoe, said: ‘I’m glad we’ve partnered with M&S to bring this delicious product to super- markets across the nation, helping more people to improve their gut health.
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