As well as designing for Queen Bey, Adele and the Kardashians, the French designer is showing the world how to make edgy clothes and be sustainable at the same time
The fashion designer Marine Serre says the word “relevant” a lot during our 45-minute Zoom call – 11 times in fact. Which is totally fair. Because from Beyoncé’s Black Is King (which she helped costume) to face masks (which have been a key feature of her collections since 2016) to her commitment to addressing fashion’s environmental footprint, it’s pretty hard to think of another fashion designer who has captured our strange zeitgeist better than Serre.
Her sleek clothes – with their nods to military, utilitarian silhouettes and sci-fi, hi-vis anxiety – speak to many horrors of the modern age: the climate crisis, privacy and lack of connection, wrapped up in an athleisure-meets-couture bow. Into this she weaves in witchy truths about the “divine feminine” – the sacred realm beyond the known represented by the moon crescent logo, a print which has been worn by so many celebrities, making it one of the most distinctive looks of the year.
