TESCO, Lidl and Aldi have followed Sainsbury’s in cutting the price of their own-brand bread and butter.
The UK’s biggest supermarket has dropped the price of its most popular bread, Tesco Toastie white bread, from 85p to 75p.
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It has also cut 10p from the price of its own-brand white, wholemeal medium and wholemeal thick 800g bread, leaving them at 75p.
The price of Tesco’s own-brand 250g blocks of salted and unsalted butter have fallen from £1.99 to £1.89.
Tesco said it would continue to work closely with its suppliers to manage any further volatility.
Tesco group chief product officer Ashwin Prasad said: “As families continue to watch their weekly spend and budget carefully, we’re pleased to be able to pass on price reductions where we can, and to help with everyday essentials like bread and butter.”
The grocer said prices could vary in its Express stores.
Lidl is also dropping the prices of its bread and butter and these changes will come into effect tomorrow.
The Dairy Manor Salted and Unsalted Butter will set you back £1.89, down from £1.99, and Selected Rowan Hill Bakery Bread will be priced at 75p, instead of 79p.
The supermarket also has a loaf of bread priced at 39p.
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A spokesperson for Aldi confirmed it has also reduced its prices.
The Village Bakery bread has been reduced from 79p to 75p, and Cowbelle butter has been reduced from £1.99 to £1.89, and is now in line with the other supermarkets.
Aldi also has a loaf of bread for 35p.
Asda hasn’t yet confirmed if it will follow suit too, but we’ll update this article once we know more.
The cuts come a day after Sainsbury’s announced it had dropped the price of some of its lines of bread and butter.
The UK’s second-biggest supermarket chain has also lowered the price of its own-brand 250g salted and unsalted butter by 5% to £1.89 and has cut the price of its 800g Soft White Medium, Wholemeal Medium, Wholemeal Thick and Toastie White loaves of bread by 11% to 75p.
Rhian Bartlett, food commercial director at Sainsbury’s, said the supermarket chain had been “battling hard to beat inflation” and pass on any savings it makes to customers.
The cuts come as grocery inflation leapt by more than 19 per cent in March compared to a year ago, as energy and supply chain costs were passed on to shoppers.
Sainsbury’s and Tesco recently cut the price of milk by at least 5p, followed by Aldi, Lidl and Asda.
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Unit prices are meant to make it easier for shoppers to compare similar items of different sizes.
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Strange-shaped fruit and vegetables taste the same but cost less.
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