SUPERMARKET giant Morrisons has made a major change across all its stores in a move branded “a big deal”.
The retailer, which runs almost 500 UK shops, has put seating areas in its branches for “anyone needing a break mid-shop”.
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A spokesperson for the chain said it had made the change after feedback from customers asking for a place to stop and rest during shopping trips.
One shopper recently took to X, formerly Twitter, posting an image of one of the seating areas in their local branch in Dover, Kent, with a caption reading: “What a great idea.”
In response, Morrisons posted saying: “Need to take five? We’ve put seating areas in our stores for anyone needing a break mid-shop.
“Sit down, have a chat and take as long as you need.”
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The move has been hailed as a major positive by shoppers online, with one branding it “a big deal” for struggling customers.
Another said: “Lovely idea my mum struggles to walk.
“(I) saw the set up in your Belper store and took a few minutes to sit and chat with a lady also shopping and taking five whilst I got the shopping sorted. Great, helpful idea.”
And a third added: “That’s brilliant my husband is on oxygen needs to sit a while. Hopefully someone will come and chat to him.”
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It’s not the first change Morrisons has made in stores over the last few years.
In a cross-party committee chaired by MPs in June, then chief executive officer David Potts announced the retailer would roll out some of its budget Savers range items to its Daily convenience shops.
It came as supermarket bosses faced a grilling by ministers over rising food prices, with grocery inflation at 16.5% in June.
The month before, Morrisons announced a major change to its loyalty scheme, replacing My Morrisons with its More Card.
Meanwhile, a number of other supermarkets have made changes to their stores to accommodate shoppers.
In November 2021, Asda joined Morrisons, Tesco and Lidl in introducing “quiet hours” in its stores.
It means noises such as music and other sounds are kept to a minimum.
The concept is designed to help people with disabilities like autism and anxiety.
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Meanwhile, in November last year, supermarket chain Booths announced it was ditching self-service checkouts in a bid to improve customers’ in-store experience.
Booths managing director Nigel Murray told the The Grocer that the supermarket was not a “great fan of self-checkouts”.
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