Sunak’s image aims for ‘regular guy’, while Truss is more Emma Thompson meets Marine Le Pen
When Liz Truss sought permission from No 10 to hire a “digital media special adviser” – in other words, an Instagram guru – she became only the second cabinet minister to indulge the idea.
The first, of course, was Rishi Sunak, who engaged the services of social media specialist Cass Horowitz over a year ago.
