LIDL is making a big change to its loyalty scheme and it has left shoppers divided.
The budget supermarket has shaken up its Coupon Plus scheme to include free bakery items and a 10% off incentive.
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Customers will now be entitled to a free in-store bakery item coupon when their monthly qualifying spend reaches £50 in a month.
And shoppers who reach £250 qualifying spend in a month will receive a coupon entitling them to 10% off their next shop.
In addition to this, from July 1, the coupon rewards when shoppers reach a qualifying spend of £100 and £150 a month are changing.
Customers who spend £100 will earn a coupon for any item from the Gelatelli ice cream range.
And those who spend £150 will earn a coupon for any item from the Alesto snack range.
All rewards will be automatically added to the coupon section of the app.
The changes have had a mixed reaction from Lidl’s loyal shoppers who were quick to add their thoughts in the We love Lidl UK Facebook group.
One customer said: “I love when they change it up, I got the free snack one 30 bags of crisps £3.99 for free.
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“Great reward also had a free bakery item. Feel guilty just going in just to get them.”
And another commented: “I’ve got kids, it’s summer, I’ll take that Free box of ice creams cheers.”
While another added: “At a time of rampant price rises I want money off not ice creams.
“Why not 1% off on 1st tier spend & 5% on 2nd tier then 10% at £200?”.
It is not the first time that Lidl has made changes to its loyalty scheme and upset shoppers.
In September they changed the scheme meaning that customers needed to spend more to get a discount.
And in February this year the supermarket chain changed things up again, with a fruit and veg prize draw, in a bid to incentivise shoppers to make healthier choices.
Lidl is not the only supermarket to make changes to its loyalty scheme.
Marks and Spencer recently made a change to its Sparks card scheme to rival Sainsbury’s and Tesco.
Morrisons has also announced a big change to its loyalty scheme in recent weeks.
How does Lidl compare to other supermarket loyalty schemes?
Asda Rewards, which launched last summer, gives shoppers money back when they buy “star products” or complete spending missions.
These offers are personalised, but typically a new customer might be offered £1 back for spending £75.
The money earned goes into your “Cashpot” which can then be exchanged into a voucher in the app, to be redeemed at the till or by entering the code at the online checkout.
Tesco Clubcard members get one point for every £1 spent in-store and online or two litres on fuel from supermarket’s petrol stations.
Each point is worth 1p in Tesco, but they are currently worth three times the amount when you convert them into vouchers for Tesco’s partners. However, this is changing to double the amount in June.
Clubcard shoppers also get cheaper prices on over 8,000 products thanks to Clubcard Prices.
Sainsbury’s Nectar customers can use their card to collect points, either on a smartphone app, or with a physical card to collect and spend points.
You get a minimum of one point per £1 in stores and online at Sainsbury’s, plus bonus points are available on the Nectar app, via paper coupons at checkouts, or sent in the post.
You can also get one point for every litre of fuel at Sainsbury’s petrol stations. One point is worth 0.5p when shopping with the retailer.
Sainsbury’s recently launched “Nectar Prices”, which gives members discounts on over 300 items in-store and online.
