The 40-year-old puzzle is now a social media hit and has inspired a documentary. How has its appeal endured?
When Ernő Rubik invented the Rubik’s Cube 40 years ago, he had no idea it would become a household name. Four decades on, the brightly coloured 3D puzzle is gaining cult status once more, this time among a younger generation, who are sharing videos of themselves solving it on social media – and even competing in “speedcubing” events.
Now two British teenagers are set to take part in the final of the Rubik’s Cube world cup, which takes place virtually this week. They’ll be attempting to beat the current record holder Yusheng Du who can solve the puzzle in a jaw-dropping 3.47 seconds.
