As TV faces worst decline in ad revenue in 15 years, drought is forcing broadcasters to embrace streaming to bridge income gap
Talk of job cuts took the place of the usual toasts and chatter about bonuses at the UK’s biggest broadcasters over Christmas as the industry faces the worst decline in traditional TV advertising in 15 years.
The slump in the sector’s main source of income – down 12.5% over the past year – prompted the Channel 4 chief executive, Alex Mahon, to declare that TV broadcasters were in “market shock territory”.
