Unless you’ve been living under a rock, you’ve probably seen the photos from Jeremy Allen White’s Calvin Klein campaign this month.
The racy shoot features The Bear star posing with the iconic backdrop of New York City behind him – and has left some fans ‘hyperventilating’.
Now, the Royal National Institute of Blind People (RNIB) has given blind and partially sighted people the opportunity to enjoy the ‘thirst trap’ too.
The organisation has created ‘alt text’ (alternative text) for two of the sexiest snaps, and asked users which is their favourite.
The post has garnered huge attention online, with one excited fan replying: ‘You are heroes’.
The racy shoot features Jeremy Allen White posing with the backdrop of New York City behind him. Now, the Royal National Institute of Blind People (RNIB) has given blind and partially sighted people the opportunity to enjoy the ‘thirst trap’ too
The organisation has created ‘alt text’ (alternative text) for two of the sexiest snaps, and asked users which is their favourite
RNIB posted the two images on X (formerly Twitter), writing: ‘We’ve written image descriptions to help blind and partially sighted people decide which thirst trap is their favourite.
‘See the alt text for more and tell us – which one do you choose?’
The first image description reads: ‘A film photo of Jeremy Allen White standing in front of a red sofa on a rooftop in New York City, wearing only white Calvin Klein briefs.
‘His curly hair and lean, toned physique is silhouetted against the pale evening sky.
‘He stands with his arms by his side, smiling off-camera.’
Meanwhile, the second reads: ‘A film photo of Jeremy Allen White standing behind scaffolding on a rooftop in New York city, wearing only white Calvin Klein boxers.
‘His curly hair, blowing in the wind, and his toned, lean physique are lit up by the sun of golden hour.
‘He has one hand on a rung of scaffolding at shoulder height and the other on a rung above his head, as if he’s about to climb.
‘There’s a look of intense concentration on his face.’
Several X users have responded to the post to express their delight at the alt text.
‘This is brilliant. It’s made me realise I am nowhere near as descriptive as I should be when writing ALT text for my company’s campaigns. (I choose #2),’ one user wrote.
The racy shoot features The Bear star posing with the iconic backdrop of New York City behind him – and has left some fans ‘hyperventilating’
Several X users have responded to the post to express their delight at the alt text, with one user simply replying: ‘You are heroes’
‘This is representation and accessibility at its best!’ one user replied. ‘I absolutely hate when I see alt text that’s been used to just make a random joke or just repeats the text of the tweet’
‘This is brilliant. It’s made me realise I am nowhere near as descriptive as I should be when writing ALT text for my company’s campaigns. (I choose #2),’ one user wrote
Another added: ‘This is representation and accessibility at its best!
‘I absolutely hate when I see alt text that’s been used to just make a random joke or just repeats the text of the tweet.’
And one wrote: ‘This is great! I love a great ALT text. And my favourite is version 2.’
From X to Instagram, most social media platforms now make it possible for users to add alt text to describe their pictures.
This allows a blind or partially sighted person to hear a summary of what is featured in the image.
Speaking to MailOnline, Helen Dutson, RNIB’s Social Media Content Manager, explained the importance of including alt text in messages.
‘Big brands like Calvin Klein failing to provide alt text on their social media posts is, frankly, pants,’ she said.
‘There are more than two million people in the UK who live with sight loss, and many blind and partially sighted people listen to digital content with assistive technology which reads alt text aloud to make it accessible to them.
‘This means that when organisations and public figures don’t describe their images, there’s a huge group of people who just hear the word “image.”
‘By adding alt text, you can ensure everyone knows what you’re saying on social media, and everyone feels included in and part of the conversation.’
This isn’t the first time the RNIB has highlighted the lack of alt text on X.
Last year, the organisation called on Prime Minister, Rishi Sunak, to add alt text to images on his tweets.
It even posted a video to demonstrate how one of his tweets sounded to blind and partially sighted people who use screen readers.
