Star quality: JD Sports has celebrity endorsements including Rita Ora (pictured)
JD Sports will reveal how consumer confidence is faring after rival Nike sounded alarm bells last week.
The ‘King of Trainers’ – which is seen as a bellwether for the health of the High Street and has celebrity endorsements including Rita Ora – will update the market on Thursday.
Analysts are forecasting record sales of £10.5billion for the 12 months to February 3, up 4 per cent on last year.
Economists predict retail sales will pick up this summer as the economy turns a corner.
But investors will be looking for signs of weakness after US trainer giant Nike warned of lower sales this year.
Boss Régis Schultz must reassure shareholders after a disappointing profit warning in January. It expects profits between £915m and £935m.
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