In her 39 years booking Santas for holiday events, Susen Mesco says she hasn’t had a year like this one.

Ms. Mesco has worked late nights and early mornings since September, fielding calls on average every eight minutes from clients desperate to secure a jolly, bearded man in a red suit for their holiday event. Never before, not even in the Christmas-party boom of the 1980s, has she had to turn customers away.

This post first appeared on wsj.com

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