FRUUGO is a worldwide online marketplace, but the company is based in the small market town of Ulverston in Cumbria, England.
Here we take a look at Fruugo’s modus operandi, if it’s a legitimate website and whether the app is safe to use.
1
What is Fruugo?
According to the company’s website: “Fruugo’s mission is to enable shoppers everywhere to buy from retailers anywhere.”
Fruugo is a diversified global online marketplace which supports e-commerce transactions in 42 countries, 31 currencies and 28 languages.
The company’s growth is driven by the accelerating worldwide shift towards online shopping, as well as Fruugo’s diverse retailer base, wide geographical reach and extensive product catalogue.
Fruugo’s ongoing improvements and investment in its platform are continually driving higher traffic and sales volumes, while also improving their customers’ overall shopping experience.
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As their website explains, Fruugo simplifies cross-border trade by:
- Providing an end-to-end e-commerce solution, from demand generation to order orchestration and customer service
- Connecting sellers to shoppers in over 40 countries
- Translating product listings into the language of the purchaser
- Automatically converting currencies, enabling sales in any currency, with the retailer receiving payment in their preferred currency
- Driving traffic to retailers’ products by using sophisticated digital marketing, bidding and advertising strategies across e-commerce shopping channels, search engines, countries and product categories
- Calculating, applying and collecting international sales tax and VAT and, where applicable, paying relevant government bodies on behalf of retailers
- Utilising comprehensive online fraud detection services
The above means that shoppers on Fruugo benefit from:
- Access to a wide range of global products that might not otherwise be available
- Translation and localisation of product data
- The ability to pay in local currencies and using preferred payment methods
- Post-purchase customer service in customers’ language
- A long established, trusted and secure shopping platform
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When was Fruugo created?
Fruugo Oy was founded in 2008 by Finnish technology entrepreneurs, who heavily invested in the technology platform and intellectual property assets.
Dominic Allonby and Darren Naylor’s acquisition of Fruugo in 2012 led to the business experiencing significant growth and being relocated to Ulverston, Cumbria, England.
The company completed several private fundraising rounds between 2013 and 2020, raising over £5million in total.
In 2019 Fruugo served over a million shoppers globally and was featured in Deloitte’s Technology Fast 50.
The company served over 2million shoppers globally in 2020 and was featured in the Sunday Times Tech Track 100.
Cumulative sales in 2020 generated for retailers exceeded £200million.
Fruugo is recognised as a high-growth technology brand by organisations such as the Sunday Times, the Financial Times and Deloitte.
The company was featured in Financial Times Europe’s 1000 Fastest Growing Companies in 2021.
In April 2023 Fruugo was honoured withe the first ever King’s Award for Enterprise for International Trade.
Speaking about the honour, executive chairman of Fruugo Domonic Allonby said: “We are extremely proud to be presented with the King’s Award for Enterprise for International Trade.
“Fruugo has gone from strength to strength over the last few years and to see our achievements recognised with such a prestigious award is a real honour.
“I would like to thank all of my colleagues for their commitment to the company and to our vision; this achievement is a credit to the team’s hard work and determination.”
Is Fruugo a legitimate website?
Yes, Fruugo is a legitimate online marketplace.
It has been around for over a decade in its current form and is widely trusted.
Fruugo has a Trustpilot score of 4.2/5 stars — with around 70% of users giving the platform a five-star rating.
It is a safe way to buy and sell products in many countries around the world.
Is the Fruugo app safe?
Yes, the Fruugo app is safe.
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It offers the same reliable service as the website.
The app also provides the same guarantees for buyers and sellers.
This post first appeared on thesun.co.uk
