INSTAGRAM has rowed back on huge changes after Kylie Jenner and Kim Kardashian backed a viral campaign demanding the app “stop trying to be TikTok”.
Embarrassed bosses have been forced to reverse some of the planned updates after droves of users said they’d had enough.
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Instagram will dramatically phase out a new full screen layout it was readying.
It’ll also cut down on the number of recommended posts.
Users across the world were outraged by the plans this week and accused the app of copying TikTok.
“Make Instagram Instagram again,” the viral meme reads.
“Stop trying to be TikTok I just want to see cute photos of my friends.”
Speaking before the backlash intensified, Instagram chief Adam Mosseri, 39, said on Tuesday that “more and more of Instagram is going to become video over time”.
And Mark Zuckerberg, 37, enraged users further by suggested his apps will show even more posts from accounts you don’t follow in the future.
But now bosses have caved into pressure.
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“I’m glad we took a risk — if we’re not failing every once in a while, we’re not thinking big enough or bold enough,” Mosseri told Platformer.
“But we definitely need to take a big step back and regroup.
“[When] we’ve learned a lot, then we come back with some sort of new idea or iteration.
“So we’re going to work through that.
“For the new feed designs, people are frustrated and the usage data isn’t great.
“So there I think that we need to take a big step back, regroup, and figure out how we want to move forward.”
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