INSTAGRAM will combine IGTV and feed videos into one new feature called Instagram video, the company announced on Tuesday.
Users will be able to edit and trim clips, add filters, and tag people and places, just like in regular photo posts.
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Your app’s home screen will also get a new look with the addition of the video tab, where you’ll find a feed of video content from accounts you follow.
Unfortunately, you’ll still get video ads like you did on IGTV, but they’ve been rebranded as In-Stream video ads.
And for those who use Instagram for monetization or business and pay attention to their analytics, “feed post insights” and “video insights” will be merged into one metric.
LIGHTS OUT
It comes the day after a major outage that took down Facebook, Instagram, and Whatsapp for nearly six hours.
The incident demolished Facebook’s stock value, which tumbled 4.9percent in a day.
Facebook CEO Mark Zuckerberg’s personal wealth also fell an astonishing $121.6billion, putting him behind Bill Gates on the Bloomberg Billionaires Index.
Although many initially feared that the platforms had been the target of sophisticated hacks, Facebook later announced that the black out was an internal issue caused by disruptions on routers that handle site traffic.
The outage was the worst since 2008, when another issue with Facebook’s servers took the platform down for almost a full day.
Read our Facebook outage live blog for the very latest news and updates…
INSIDE STORY
The day after the shutdown, Facebook whistleblower Frances Haugen testified before a Senate subcommittee about the harmful effects of Facebook and Instagram’s algorithms on children and teenagers caused by the company’s “profits before people” mentality.
Haugen previously linked internal documents she obtained during her work with Facebook to the Wall Street Journal, which revealed that Facebook was aware of the “toxic” environment for young users.
During her hearing, she addressed the outage: “Yesterday, we saw Facebook get taken off the internet.
“I don’t know why it went down, but I know that for more than 5 hours Facebook wasn’t used to deepen divides, destabilize democracies, and make young girls and women feel bad about their bodies.”
Facebook spokesperson Andy Stone fired back at Haugen in a tweet today, writing: “Today, a Senate Commerce subcommittee held a hearing with a former product manager at Facebook who worked for the company for less than two years, had no direct reports, never attended a decision-point meeting with C-level executives — and testified more than six times to not working on the subject matter in question.”
Instagram announce IGTV in 2018 as a new app for watching long-form, vertical video from your favourite creators
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