Instacart Inc. wants to do more than just deliver your yogurt and snacks—it wants to advertise them, too.
The nine-year-old digital grocery service, which helped shift shoppers from supermarket aisles to smartphones, now is making a push into selling online advertising. It is hiring veterans from Facebook Inc. and developing platforms for video and other services, aiming to tap a multibillion-dollar digital advertising business that also is being pursued by Walmart Inc. and Kroger Co. ––some of its biggest customers.
