SHOPPERS have been left “devastated” after an “iconic” beauty brand abruptly announced the closure of its UK website later this month.
Urban Decay will be accepting last orders on its website on Thursday, December 28, before re-focusing its efforts elsewhere.
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The cosmetics company added that it will “optimise working with our retail partners” to give customers “the best possible experience and offering going forward”.
Customers will still be able to purchase Urban Decay products online, although further details are yet to be announced.
And those who have queries or concerns regarding their orders can contact customer support until Sunday, March 31, 2024.
But that has failed to soften the blow for some of the company’s most loyal shoppers.
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Many were left shocked at the news and expressed their sadness in an emotional Reddit thread.
One Reddit user said: “If they die I will be devastated.”
Another added: “This crushes me.”
A third commented: “It is the end of an era. I have been an Urban Decayddict for over a decade and a half.”
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“Omg, this is so sad. Urban decay was so amazing,” cried a fourth.
There might be less than three weeks until Urban Decay’s UK website shuts down but you can still buy products in a number of retailers.
This includes Boots, House Of Fraser and John Lewis throughout the UK.
Selfridges in London, Birmingham and Manchester also stock the brand, as does Harvey Nichols in Knightsbridge.
L’Oreal, who purchased Urban Decay in 2012, have been contacted for comment.
Urban Decay isn’t the only website to have closed this year, following on from Paperchase’s online store stopping trading back in February.
The stationery retailer collapsed into administration after failing to find a buyer.
However, supermarket giant Tesco stepped up to buy rights to the brand and sell its products in stores.
In January this year, Aldi announced that it would also pull the plug on its online operation by axing deliveries from its website.
Its huge sales growth meant the discounter decided it no longer needed the costs or distractions of an online business.
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On the high street, healthcare brand Boots has already closed multiple stores in recent weeks as part of wider plans to reduce shops from 2,200 to 1,900.
Stores have shut in Manchester, London and Woking while more have been earmarked for closure this month and the New Year.
