ICELAND shoppers could get a big discount on their basket – but there’s a catch.
The frozen food supermarket has come up with a new offer which will get some customers 10% off the price of their shopping.
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The deal will available every Tuesday starting from May 24.
There’s no minimum spend required to get the discount, and it’s available in both Iceland and The Food Warehouse stores.
But you might want to bring proof of age if you’re hoping to take advantage – because the offer is only available to those aged 60 and over.
Over 60s will be able to get 10% off their shop every Tuesday if they can prove their age by bringing along a document such as a driving license, passport or bus card.
Iceland said the move was to help older people who are struggling to cope in the cost of living crisis.
It comes as inflation has hit a 40-year high of 9%, as the cost of everything from petrol to energy bills soars.
According to the Office for National Statistics the cost of some groceries has gone up even more.
Margarine costs 22.7% more than a year ago, and low fat milk 16.1%.
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Iceland said the discount is available on ALL of its products, so you don’t have to stick to certain ranges.
Shoppers can get 10% off a 227g rump steak, which usually costs £4, for example – a saving of 40p.
A pack of 100 Typhoo One Cup Foil Fresh teabags is usually £1, but shoppers will get 10p off with the discount.
They can also get 10% off 4 pints of whole milk (£1.29), Ice Cottage Pie (£1) and Iceland Chicken Curry with Rice (£1).
The offer is also available if you want free same-day delivery – you’ll need to spend £20, but can do your shop and have it dropped off later that day.
Of course, you should always be sure to shop around for the best deal – don’t assume that this offer will make all products the cheapest option.
How else can I save on my supermarket shop?
Saving cash is important at the moment, as many households are struggling to cope with rising prices.
Martin Lewis recently urged families to take a “downshift challenge” to cut 30% off their bills.
This includes switching from branded products to own-label versions at the supermarket.
Martin said: “The Downshift Challenge is essentially dropping down a brand level on groceries – for example, finest to branded to own brand to basic.
“If you can’t taste a difference stick with the lower level. On average it cuts 30% off bills, so if you only stick with half, that’s 15% saved.
“It’s not just food either – you can do it with toiletries and cleaning products.”
We’ve tested supermarket baked beans, with a value version beating Heinz.
Our team of money savers also tried all of the grocers’ own-brand frozen pizzas and ready salted crisps.
Other tips include trying to time your shop to get yellow-sticker discounts, and being sure to shop in the best aisles for a bargain.
Sign up to loyalty schemes like Tesco Clubcard, that can get you access to deals, and use apps like Shopmium and Checkout Smart that can get you vouchers or cashback.
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