ICE lolly lovers are in meltdown after Nobbly Bobblys were shrunk by 13 per cent while the price stayed the same.
They lost their cool as Nestlé became the latest confectionery giant to make its treats smaller — in this case from 75ml to 65ml in packs of four. The price has remained at the £2 to £2.20 mark.
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It is the latest case of shrinkflation, where the size of the item is reduced but not the price.
The maker claims it is to reduce sugar and calories for health reasons. But Nobbly Bobbly fans hit out online.
One said: “@Nestle price stays the same, lolly gets smaller! Might as well call it bitesize. What a p*** take!”.
Nestlé’s ice cream maker Froneri said: “As part of our overall sugar reduction plan and commitment to be a more responsible supplier of family lollies, we have decreased the size of Nobbly Bobbly lollies to reduce the calories and sugar per serving, without compromising on quality.”
