Swiftogeddon began as a novelty one-off but it’s now a weekly sellout event where strangers become best pals and every song is greeted as if it were the greatest ever written
It is barely 10pm in Limehouse, east London, when the first pyro goes off and a crowd of sequined, red-lipped Taylor Swift fans lose their minds: “I did something bad,” Swift is singing, “So why’s it feel so good?”
A man has ripped off his top, and is whirling it around his head. Every foot stomp, every ad lib is perfectly replicated by a sea of dancing fans and you can almost taste the euphoria in your warm can of White Claw. But Swift is thousands of miles away on tour in the US: this is Swiftogeddon, a club night dedicated to the singer’s music that started as a novelty one-off event and has snowballed into a UK-wide phenomenon.
