Every September, Apple asks us all to gather for a big announcement. Usually, the pin in the calendar marks the arrival of the next iPhone. But of course, 2020 and normalcy are not on speaking terms. So, even though Apple has an event scheduled this week, we’re most likely not going to see a new iPhone show up during the show. A couple of months ago, Apple let slip that the iPhone’s arrival will be delayed due to pandemic-related supply chain speed bumps and overall economic instability. As such, we’re all expecting the yearly iPhone announcement to come in October instead.
So what about this week’s event? Well, we should expect to see some of those other Apple goodies: almost certainly a new Apple Watch, maybe some new headphones and speakers, and possibly a new iPad. Our own Lauren Goode has some ideas about what’s coming.
Apple’s big media show-and-tell will be livestreamed for free on Tuesday morning, so anyone can tune in. If it’s anything like we saw at the virtual WWDC event in June, we should be treated to prerecorded segments featuring Apple executives walking us through some new products and demonstrating software features for the cameras. There’s no audience; it’s a BYO-laugh-track affair.
How to Watch
Apple’s presentation will start at 1 pm Eastern, 10 am Pacific on Tuesday, September 15. You can stream it on Apple’s website, on the company’s YouTube channel, or in the Apple TV app. That last option is new this year—now that Apple has its own streaming service, it also has a dedicated video app on mobile devices, Apple TV boxes, Roku boxes, and in some smart TVs. You can open that app and find the option to stream Tuesday’s event whether or not you subscribe to the monthly Apple TV+ streaming service.
We’d recommend launching the stream on your television using either your YouTube app or the Apple TV app. The company’s slickly produced showcases feature lots of high-impact visuals that look good in the larger format. Besides, if you watch it on your television, that frees up your laptop for firing off snarky tweets during the show.
Expect the presentation to last between 90 minutes and two hours. Once the event ends, come back to WIRED for coverage that rounds up the announcements and highlights the industry trends that Apple is both responding to and advancing with its latest hardware releases.
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