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In today’s increasingly connected world, your business can communicate with customers and prospective clients in multiple ways. Although there are a variety of marketing tools and channels available, one of the most effective ways to communicate nowadays is directly with your customer.
Personalized communication helps build good customer relationships and can improve brand perception. It sounds simple, but honing in on the best ways to talk to your customers and prospects is one of the most important areas on which to focus.
This article is from Entrepreneur.com
