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With the sheer prevalence of digital marketing today, it can be easy to assume the most important digital marketing skills are paid marketing, social media, data science, and other technical skills. But what is really the most important element of any marketing campaign? Your message. And you can’t convey your message well without outstanding copywriting.
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You’ll learn how to write the best copy for any stage of a marketing campaign, whether it’s for headlines, landing page copy, promotional emails, product announcements, social media posts, and much more. You’ll learn how to craft a complete campaign rollout strategy and hone your brand voice and style. Through these practices, you’ll also get a better understanding of how to figure out your market, research competitors, and tailor your messaging to drive people to the desired action at the right time. You’ll even start building a portfolio and learn how to get clients if you decide to launch a side hustle.
In addition to the broad strokes, you’ll also get more focused courses on business writing, email writing, SEO, and more.
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Prices subject to change.
This article is from Entrepreneur.com
