Travelers watch videos before visiting a new place more than ever, increasing the importance of video marketing strategies for travel brands.
According to Think with Google, views of travel-related videos increased 41% in August and September 2018 compared to 2017. In all industries, we know that video is one of the most demanded content types, which makes YouTube the second biggest search engine, according to Alexa. So, it would be fair to say the numbers are much higher now.
Travel is not only a matter of planning but also emotions, relations, and passion. Travel video marketing arouses these factors and motivates people to feel adventure, nature, and various cultures.
Video Marketing Strategies for Travel Brands
Video marketing strategies for travel brands provide access to massive audiences. Here we open up some basic strategies to enhance your travel marketing videos of travel brands:
1. Entertain audiences in your videos
2. Try influencer marketing
3. Create travelers’ compilations
4. Specific contents for particular traveler groups
5. Find catchy headwords
6. Enjoy the power of storytelling
7. Increase social awareness
8. Educate people with your travel videos
9. Use a full-scale perspective
10. Find the perfect timing
11. Make travel accessible
12. Share authentic testimonies
1. Entertain audiences in your videos
The tone of your videos can change the whole meaning of the content. Entertaining travel marketing videos should include surprising and interesting features. They don’t have to be funny, but some touches to catch the eyes.
You can use natural beauties, cultural festivals, sports activities, and artistic opportunities. Let people know what they will feel at this destination instead of focusing on the information solely.
2. Try influencer marketing
Social media influencers have significant weight in travel video marketing with a great audience mass. You can collaborate with celebrity influencers as well as local influencers in their marketing videos.
Collaboration with influencers may vary:
- You can encourage them to share your branded content,
- They can produce content about their travels: how they feel, what they experience, where they are most excited, and which features they are more impressed with.
Influencer marketing strengthens the travel brand’s connection with audiences and arouses curiosity about the brand.
3. Create travelers’ compilations
Video marketing is a powerful channel for people to share their personal experiences. You can create magnetic video content with the help of travelers’ videos, photos, and impressions. They will also be happy to share their own stories with a larger audience than their personal circle.
As a travel brand, you can start a social media campaign to invite people to share their live videos, Instagram stories, TikTok videos, and posts with your brand’s hashtags.
4. Specific contents for particular traveler groups
A killer video for me may not be so killer for you. Appreciate and accept the diversity in your audience (or address only one persona).
Different groups demand various peculiar features from a trip. Their expectations are not common, and their priorities vary. Hence, travel marketing videos targeting particular categories of travel customers are essential for travel brands. For instance, a video targeting families with kids will not attract solo backpackers. Personalized content in travel marketing videos catches audiences.
5. Find catchy headwords
They may be a hashtag, a slogan, or just a phrase to repeat in your travel marketing videos of the travel brands. So, you will create a branded experience with different videos. Then, when people see these headwords, they will know it’s your video.
Share your travel videos with your headwords, and then travelers will be heartened to use them.
6. Enjoy the power of storytelling
Storytelling is the rising star of the marketing world, and it just keeps shining. Travel is a sensational activity. People usually choose emotionally where to travel and how to travel. For this reason, there must be authentic narratives in videos about the destination, the travel brand, or specific features of the brand.
Storytelling is the most impressive and notable way to create a video. These authentic stories attract travelers and raise attention to the brand and the destination.
7. Increase social awareness
Social issues are significant for some travelers. They want to learn about the historical background of the place where they will travel. Therefore, if there are notable social issues about that destination, travel marketing videos should touch them.
This will increase the awareness of the customers about the social situation of the destination and bring that issue into travelers’ agendas. Moreover, this strategy will show your sensitivity to social issues. In a world where consumers expect brands to be involved in social acts, that’s a great opportunity for your business in addition to being a responsibility.
8. Educate people with your travel videos
Realizing the expertise of the travel brand impresses customers. The helpful travel videos for content marketing about the location, the routes, the transportation, and essential cultural information guide travelers through their future plans.
This type of marketing video also builds trust between your audience and your brand. Customers will be clear and feel safe to travel with you after watching your sophisticated videos.
9. Use a full-scale perspective
Introducing a taste of the location and which activities they may attain there may help customers to imagine what they will experience when they travel to that location. This arouses interest in the very nature of the location, including restaurants, museums, streets, and natural beauties. So the potential travelers can experience the aura of the location beforehand.
To catch this sense, 360-degree videos and drone filming exhibit the whole landscape of a particular destination for customers. Videos taken with drones are rocking the travel video world nowadays.
10. Find the perfect timing
Sharing your video content in prime time is significant for travel brands to reach customers. The seasons for travel endure all the year, but you must promote particular periods earlier. You need to release some videos at the right time.
The summer vacation, the skiing season, the festival dates, and such plans require traveling in a limited period of time. These periods vary for the customers and the locations. Thus, finding out the exact timing for your customers is necessary before releasing your travel video content.
11. Make travel accessible
Most people want to travel the world, but they may see this idea as an unreachable dream. Travel video content highlighting the travelers who achieved this dream makes customers relate with these people.
Showing how traveling may be accessible for everyone and offering ways to reach that dream motivates customers and supports their bond with the travel brand.
12. Share authentic testimonies
Experiences of previous travelers influence target customers. Short interviews with these travelers, hearing their personal adventures, commendations about the travel brand, and feeling an emotional connection with them fascinate customers.
Plus, if this traveler is someone whom your target customers identify with, you will establish a more effective connection between your brand and customers.
Well-established video marketing strategies for travel brands compound the visibility of the brands and create an authentic emotional bond with the customers. If you still have doubts regarding how to create the best video content for your travel company’s marketing plan, the best travel and tourism marketing agencies in the United States can help.
