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How Generative AI Will Change the Way You Use the Web, From Search to Shopping

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People seeking information online will increasingly go first to TikTok, ChatGPT and other applications powered by generative artificial intelligence, instead of using traditional search engines, said Michael Wolf, co-founder and chief executive of consulting firm Activate.

This post first appeared on wsj.com

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How Generative AI Will Change the Way You Use the Web, From Search to Shopping

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How Generative AI Will Change the Way You Use the Web, From Search to Shopping

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