Analysis: Musk’s past musings about Twitter show desire to reshape essence of its business model
It turns out he wasn’t in “goblin mode” after all. Last week Elon Musk, in his characteristically antic manner, tweeted a series of suggestions for improving Twitter after he was revealed to have become its largest individual shareholder. They ranged from asking if the site’s HQ should be turned into a homeless shelter to whether advertising should be removed from the platform’s premium service.
Many of these tweets were subsequently deleted, including one sharing a meme depicting the attorney Saul Goodman from the series Breaking Bad with the words: “In all fairness your honor, my client was in ‘goblin mode.’”
