ALLBIRDS ARE the squint-and-you’ll-miss-’em shoes that ate the tech world. Tejas Priyadarshan, 22, a data scientist for a website in Berkeley, Calif., estimated that over half of his colleagues wear these spartan wool sneakers, completely free of stripes, swooshes, pixelated patterns and other design flourishes. Jotham Ndugga-Kabuye, 32, a social media director in Oakland, Calif., recalled that when he worked for a plant-based meat substitute company headquartered in the Bay Area, “every single engineer and accounting person” wore Allbirds.

Four…

This post first appeared on wsj.com

You May Also Like

Rishi the Menace lets fly at Sir Softy at a PMQs that plumbs the depths | John Crace

The PM looks delighted with himself but if this is democracy in…

UK energy firms using £40bn support scheme blocked from paying bonuses

Government’s energy markets financing scheme will also bar dividends to shareholders Energy…

Upside down rhinos and nose-clearing orgasm studies win Ig Nobel prize

Research from the more unusual realms of science is recognised every year…

From rationing to reality TV – how Britain and the monarchy changed in Elizabeth’s lifetime

In the era of the Queen’s coronation, the UK was a land…