Honda Motor Co. is trying to reinvigorate sales of one of its most recognizable nameplates, the Civic, as Americans’ interest in sedan cars wanes.
The Japanese auto maker on Tuesday night, via the Twitch streaming platform, gave buyers a first look at the next-generation Civic, a model that accounts for roughly one-quarter of Honda’s U.S. sales and that executives said is critical to attracting younger and more price-sensitive buyers to the brand.
The…
This post first appeared on wsj.com
