A MAJOR high street chain has launched a huge closing down sale as it prepares to close more of stores for good.
House of Fraser in Guildford and Solihull are selling off all of their stock with 20% off they prepare to close their doors for the last time.
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It comes after the high street chain close two locations late last year as it battles to attract customers to its stores.
House of Fraser confirmed to The Sun that its store in Solihull will close on Monday, August 28, while its branch in Guildford will shut on Saturday, September 30.
But shoppers have been taking advantage of price cuts across all the store’s stock.
These big “closing down” style events usually precede a store closure and bargain hunters are thrilled with the savings.
Shoppers have previously described these sales as being “better than Christmas“.
Reacting to the news on Facebook, one person said: “They did really good deals when the one in Camberley shut down!”
While another said: “Ooo 20% off.”
House of Fraser sells big brands like Calvin Klein, Superdry, Paul Smith and Ted Baker, so shoppers could make big savings in the sale.
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But remember, it’s only a bargain if you were thinking of buying it anyway and you shouldn’t buy something just because it’s reduced.
It comes as the Frasers Group, which owns the chain, confirmed it had closed ten House of Fraser stores in the year to the end of April.
Michael Murray, the chief executive of Frasers, described the the department store as “globally is broken” and added that some outlets were “still too big”.
In February, the chain turned its store in Birmingham into an outlet and closed its iconic store in the Howells building in Cardiff.
In January, it closed its department store in High Wycombe, two months after its store in Westfield Shepherd’s Bush closed for the last time.
House of Fraser was saved from collapse by billionaire businessman Mike Ashley back in 2018.
But while the deal saved the chain’s 59 stores and 17,000 workers who were facing the axe.
Many more stores have closed in recent years and only 30 department stores remain.
Soaring inflation has left shoppers strapped for cash, and retailers are struggling to get customers to part with their hard-earned money.
High energy costs and a shift to online shopping are also taking a toll and many brands and many just haven’t been able to keep going.
If you want to know how your local high street is affected, you can check out our handy guide to all the shops closing down in August.
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This post first appeared on thesun.co.uk
