IF YOU have ever wondered why Apple’s logo is indeed an apple, then you’re not alone – here’s the story behind the design.
The Apple Inc. logo is one of the most recognizable, not just in the tech industry, but in the world.
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Since the tech giant was first founded by Steve Jobs, Ronald Wayne, and Steve Wozniak in 1976, it has gone through a variation of about six logos.
And while the color palette might have changed, all of the logos maintained a fairly similar design: a bitten apple.
Why an apple?
The question of why Jobs chose the popular fruit as both the company logo and name has been asked plenty of times over the years.
In a press conference in 1981, Jobs said: “I love apples and like to eat them. But the main idea behind Apple is bringing simplicity to the public, in the most sophisticated way, and that’s it, nothing else.”
“The fruit of creation, Apple. It was simple but strong,“ Jobs added.
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The first logo
Despite the logo we have come to know and love today, the company’s very first symbol, which was designed by Wayne, was not an apple.
Instead, it was a depiction of Sir Isaac Newton, one of history’s most famous physicists, sitting under an Apple tree.
Wayne’s logo reimaged that scene in the hopes of illustrating the law of gravity, which was discovered by Newton after an apple fell on his head.
The crest also featured a quote from English poet William Wordsworth, that said: “Newton…a mind forever voyaging through strange seas of thought.”
The rainbow logo
That initial logo did not last very long as Jobs believed it to be too old-fashioned for a modern computer company, as well as too difficult to reproduce on smaller surfaces.
Jobs quickly enlisted the help of graphic designer Rob Janoff, who created one of Apple’s most famous logos: the rainbow bitten apple.
According to Janoff, the bite on the Apple logo was to help distinguish the apple from a cherry, as well as a reference to the computer term “byte,” according to The Tribune.
With regards to the multi-color design, Janoff said Jobs wanted the rainbow to inspire people to “think different.”
Former Apple executive Jean-Louis Gassee said of the logo: “One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn’t dream of a more appropriate logo: lust, knowledge, hope, and anarchy.”
The current logo
Janoff’s design remained the basic foundation for all subsequent Apple logos, which only really varied in colors.
The shape also changed slightly, according to Janoff, who said: “Landor & Associates a branding firm based in San Francisco made the changes in the late 1990s…They made the shape more symmetrical, much more geometric.”
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