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Hargreaves Lansdown has cut its fees for Lifetime Isas and scrapped them entirely for Junior Isas to encourage young people to build their savings.
The DIY investing platform has removed all platform fees, trading commission and currency charges for all existing and new Junior Isa accounts.
It has also removed the £12.95 standard lump sum share trading fee and its foreign exchange charges, regular savings, dividend reinvestment and telephone dealing charges remain, however.
Hargreaves Lansdown has cut fees for its Junior Isa and slashed Lifetime Isa fees to 0.25%
The move now makes Hargreaves Lansdown* one of the cheapest Junior stocks and shares Isas on the market.
Fees at AJ Bell* start at 0.25 per cent with share trades starting at £9.95 each, falling to £4.95 for more than ten transactions at a month.
interactive investor* charges a flat fee of £9.99 a month to open a Junior Isa as part of its Investor plan, although you do get your first trade free every month.
> Read our guide on how Junior Isas work and whether to choose cash or invest
Hargreaves Lansdown has also reduced its platform fee for its Lifetime Isa for new and existing customers from 0.45 per cent to 0.25 per cent from this week.
This is levied on the value of investment funds within an account. Stock market listed investments, such as shares, ETFs and investment trusts also have a platform charge of 0.25 per cent, but this is capped at £45 a year.
The move brings Hargreaves Lansdown in line with AJ Bell’s Lifetime Isa, which currently charges a 0.25 per cent fee.
Ruchir Rodrigues, chief client and commercial officer, Hargreaves Lansdown, said: ‘We believe saving and investing is for the whole family – across multiple generations. We want to go further to help support those at the start of their investment journey.
‘From our scale and unrivalled client insights we can see parents and grandparents are withdrawing cash to support their children and grandchildren during these challenging times.
‘We also recognise the need to encourage younger generations to save and invest to improve their financial resilience. We believe this to be the most important tax year end not only in a generation, but also for generations.’
Fees for standard Hargreaves Lansdown stocks and shares Isas remain the same.
Mark Polson, principal of investment consultants at the Lang Cat welcomed the price cut, but said the repricing came at the expense of other customers.
He said: ‘Is HL really saying the costs of servicing a JISA and LISA are different enough from a standard Isa to justify those products being free and the standard Isa still costing 45 basis points [0.45 per cent]?
‘If you’re going to cut prices, that’s great, but make sure those cuts are fair and proportionate across the board.
‘The big price differential between HL and others was always defensible on service grounds. However, as the gap has widened on price it’s narrowed on service due to digitisation of more and more processes and other providers simply stepping up their game.
So HL looks increasingly out of step for ‘normal’ Isas and Sipps and general investment accounts now.
‘That means what’s keeping the price high is pretty much inertia, and history tells us that’s not a great strategy in the long term. If HL is hoping this is a pressure valve release, then we don’t think it’ll last long.’