Almost as many people said they had attempted to go teetotal at the start of this year as in any of the previous 10 years
It is set to be the driest January in living memory. Drinks sales in pubs and bars have plunged. Rising numbers of people are drinking low or no-alcohol. And new data indicates that even older people are joining teens and twentysomethings by giving up booze. With three days to go, this has been a grim month for publicans.
The British Beer and Pub Association (BBPA) says pubs must adapt quickly by stocking more “lo-no” options and opening their doors more regularly to give community groups a cosy welcome on winter days.
