Steak bake seller emblazons logo on bucket hats to bumbags, as partners aim to match earlier success
The name of a high street sausage roll vendor may not seem an obvious choice for consumers looking for what is fresh in fashion, but Greggs is again proving its sartorial chops with a second collaboration with Primark. Bucket hats, bumbags, cycling shorts and hoodies emblazoned with the name of the steak bake seller will be on sale in Primark from 5 August.
The retailers will be hoping to match the success of their first collaboration, which went on sale in February and was reportedly selling for three times its original price on eBay within a week.
