An Athens developer is building what is slated to be Greece’s largest mall, betting that Greeks and tourists will turn out for an in-person shopping experience even as large malls struggle elsewhere.

The shopping center, which would also be one of Europe’s largest retail complexes, is part of an 8-billion-euro—equivalent to roughly $8.02 billion—real-estate project known as the Ellinikon. The plan calls for a new minicity of about 30,000 residents south of Athens, on the site of the city’s former airport.

This post first appeared on wsj.com

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