GOOGLE is warning billions of YouTube fans over a “3-strike rule” which could see them locked out if they flout a new policy.
Users with ad-blockers will reportedly only be able to watch three videos before they are blocked from YouTube.
A screenshot posted by a YouTube superfan to Reddit appears to show the three-strike warning.
It reads: “Video player will be blocked after 3 videos.
“It looks like you may be using an ad blocker. Video playback will be blocked unless YouTube is allow-listed or the ad blocker is disabled.
“Ads allow YouTube to stay free for billions of users worldwide.
“You can go ad-free with YouTube Premium, and creators can still get paid from your subscription.”
YouTube and Google have not officially confirmed the new policy.
Google has previously blocked users with ad blockers from watching any videos at all.
It has also announced plans to introduce unskippable ads on YouTube TV.
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In 2022 YouTube ran an experiment showing up to ten unskippable ads before videos to test users’ patience.
Experts have predicted that ad-blocker technology could evolve to bypass the three-strike policy.
It comes as billions of Google Chrome users have been warned to be on their guard after the browser removed a useful security warning.