Google’s new chips aren’t going to sell its phones. Its new friends just might.

The internet giant owned by Alphabet Inc. has high hopes for its new Pixel 6 smartphones, which hit stores on Thursday. The handsets are running on new custom chips Google designed in-house, which is a first for the Pixel lineup that has normally used Qualcomm ’s Snapdragon processor. Google says its new Tensor processors will vastly improve key features such as image processing and voice recognition.

This post first appeared on wsj.com

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