SUPERMARKET Iceland has got hot cross bun purists hot under the collar and, er, cross by decorating buns with a tick.
The chain risks upsetting Christians by ditching the cross, which represents the crucifixion of Jesus on the Good Friday treats.
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Its research suggests a fifth of customers would prefer the spiced Easter buns to instead have a tick — making it look similar to sportswear firm Nike’s logo.
Iceland chiefs said they are hoping to “gauge feedback” from a trial run of the Hot Tick Buns alongside traditional ones.
Danny Webster, of the Evangelical Alliance, said: “Easter is when Christians across the globe remember Jesus died on the cross and rose from the grave.
“Whatever Iceland put on their buns, Christians will continue to declare the truth of the cross that Jesus is alive.”
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And Henrietta Blyth, of Christian charity Open Doors, said the traditional buns “remind us of God being prepared to become human and submit to the worst evils humanity can throw at him and emerge triumphant.”
Hot cross buns have been linked to Good Friday for at least 350 years.
Iceland also sells chocolate and salted caramel, and raspberry and white chocolate versions.
The chain’s David Lennox said: “According to the research, it seems some people want to do away with the cross design and move to a tick instead.
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“The results surprised us, but in true British fashion, we’re putting it to the test by trialling ticks on some of our buns.”
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