Women have never had more products and services designed to help with the menopause. But does the new-found choice improve lives or is it just companies in search of the next profit?

From menopause calendars to menopause scented candles, and menopause supplements to menopause spa breaks, there is no shortage of products to help ease a woman’s transition into her post-reproductive years. If you’re after something stronger, how about vaginal rejuvenation laser treatment or bioidentical oestrogen? You could even try to postpone menopause for a decade or so – provided you are willing to freeze a slice of your ovary in your 20s and then have it grafted back on in later life.

Menopause is enjoying a moment. After centuries of enduring the rollercoaster of physical and emotional symptoms that often accompany it, middle-aged women have never been so well-catered for with products purporting to help. But is this sudden choice empowering, or just exploitative?

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