There must be a better euphemism. But ‘sensual’ just makes me think of a bare-chested Sting

I was fascinated by a recent interview with Amrapali Gan, the newish CEO of OnlyFans. Not by her blandly rehearsed claims that the platform isn’t mainly porn, and is, in fact, enabling diverse and empowered creativity – sports, cookery, fashion! – but by her use of the word “spicy”, which cropped up four times as a synonym for sexually explicit. “A bunch of spicy content … something on the spicier side … some of it might be spicy … spicier content.”

That feels oddly coy, when you’re talking about a site hosting, for example, “super-specific niche fetish” and “vanilla hardcore”, as an OnlyFans content creator described it on a forum. (I can’t explore further, because I’m certain if I do, a wailing Internet Pervert klaxon will resonate throughout my neighbourhood. Yes, I’m extremely well adjusted, thanks.)

Emma Beddington is a Guardian columnist

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